Apple iPhone 4S pre-orders top a million a day

Apple iPhone 4S pre-orders top a million a day

Consumer interest in the iPhone 4S saw pre-orders top the one million mark in the first 24 hours after its launch last week, despite the underwhelming reception it received from critics.

Apple says the demand has surpassed the consumer interest for the original iPhone 4, which had 600,000 orders on the first day after it launched last year and is its most popular launch to date.

The device is expected in selected stores and online on 14 October, and Apple opened pre-orders on its website immediately after its launch. UK operators and retailers also made the handsets available for pre-order from last Friday (7 October).

The phone includes a dual-core A5 processor, used in the iPad 2, alongside a new dual-core GPU which will make the speed of its graphics up to seven times faster than the iPhone 4. The key new addition to the iPhone 4S is the integration of Siri – a voice-controlled personal assistant that allows you to complete tasks on your phone via spoken commands.

The new iPhone 4S offers eight hours of 3G talktime, six hours of browsing, nine hours of Wi-Fi, 10 hours of video, and 40 hours of music, meaning battery life has been extended. Plus, photography fans will enjoy the integration of an eight-megapixel camera, with a backside illuminated CMOS sensor for better low light performance.

Apple’s senior VP of worldwide product marketing Phillip Schiller said: ‘The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.’

Joe Fernandez

Written by Mobile Today
Mobile Today


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