Applemania hit UK streets today after Apple’s latest smartphone, the iPhone 4S, went on sale around the globe.
Apple stores and other retailers opened their doors as early as 8am this morning to allow eager customers to get their hands on Steve Job’s last iPhone.
Apple’s Flagship Regent Street store saw queues snake around the corner with some consumers queuing for up to a week to be one of the first to get their hands on the handset.
Apple developer Louis Broomes, 24, from Bromley told Mobile: ‘I’m here to get the 4S in white. I want to get an upgrade from the 3GS that I have. I brought that outright too. I am also an Apple developer so I have been using the iOS 5 for months. Now I will be able to use the hardware with the software.
‘I think this is the last handset that Jobs signed off. I don’t think the next one will have the same appeal.’
The upgraded smartphone boasts an improved camera, a faster processor than that of its predecessor, the iPhone 4, as well as a new voice-activated Personal Assistant called Siri.
The iPhone 4S, introduced just a day died before Jobs died, is the computer giant’s most successful product at launch after ramping up over one million pre-orders just 24 hours after its release.
The iPhone 4S is available in black as well as a white variant, and in three models – 16GB, 32GB, and 64GB.
Aisha, 28, from London told Mobile that ‘Siri’ was the reason she wanted the new smartphone.
She said: ‘I am just getting the iPhone 4S for Siri, just to see what its like. We are a lazy generation so being able to talk instead of type is going to be great.’
Ruzana, a 19-year-old student from Latvia, who queued up over night to get the smartphone, said: ‘I’ve been here since last night, that’s why I’m so tired. I already have an iPhone 4, but this is something new and I wanted to be the first.’
The iPhone 4S is currently available from £499 for the SIM-free 16GB model to £699 for the 64GB version. Operators are also offering a range of tariffs from as low as £30 per month.