Nokia has announced the launch of its new NFC (Near Field Communications) microsite as part of its drive to help the mass adoption of the contactless technology.
The manufacturer hopes that the new NFC Hub will enable businesses to develop NFC campaigns that help ‘drive engagement with customers’.
Nokia will offer NFC-enabled marketing materials in an attempt to persuade consumers to interact with their brand or business in a more innovative way.
Businesses can also use the NFC Hub back office tools to reprogramme and update web links whenever necessary to support multiple campaigns.
The firm hopes to benefit from brand tie ups by running out-of-home campaigns, giving away NFC-enabled smart business cards, stickers and posters. It will also provide full back-end management capability and statistics on overall usage, cost free.
Nokia UK and Ireland head of services sales and marketing Rupert Englander said: ‘Nokia is making it quick and easy for businesses to adopt NFC, helping them develop consumer experiences that allow them to get ahead of the curve. NFC Hub makes it simple for companies of any size to bring NFC into their business without the need for any technical knowledge.’
The service has already been adopted by Huddlebuy, which offers group deals for small businesses. Huddlebuy.co.uk co-founder Chieu Cao said: ‘We want to provide our community of small businesses and start-ups with great products and services to help them save money and grow. The NFC stickers from Nokia and Fuelmywebsite have been really popular. Our users can see the value in connecting with their customers in this new way.’