Samsung has launched its instant mobile messaging service 'ChatON' as it seeks to challenge rivals BlackBerry and Apple’s offerings.
ChatON will work in a similar way to BlackBerry’s BBM and Apple’s iChat, offering consumers a free mobile messaging service to communicate instantly on. However, unlike its rivals, the service will work on any smartphone and not just Samsung handsets.
Users will have to download the service from an app store, with Samsung and Android users able to access ChatON from today (18 October).
BlackBerry, Apple and Microsoft customers will be able to download the service by the end of the year and new Bada 2.0-powered Wave smartphones will have the facility preloaded for consumers to make use of.
Samsung claims ChatON is unique because it will enable users to 'create their own animated message by scribbling text while adding audio and choosing a background picture'. The company has uploaded a series of films online to demonstrate how the software can be used.
Samsung UK and Ireland head of mobile Simon Stanford said: 'Samsung ChatON brings a communication service that encompasses multimedia, social media and instant messaging capabilities that will give our customers yet another way to communicate and interact with our devices.'
Samsung first unveiled its own new Bada 2.0 platform and ChatON at IFA 2011 in Berlin in August.