Vodafone is to phase it out its Vodafone 360 synchronisation and cloud backup service over the next few months. The services offered by Vodafone 360 will no longer be available after 31 December 2011. Customers are advised to save contacts and content elsewhere. However, they will still be able to retrieve their content after 31 December.
The service was launched in September 2009 as an attempt by the network to wrest control of customer content from the likes of Google and Apple. It offered an integrated service for contacts, social networking, music and an Android shop.
Vodafone is in the process of letting customers know. It has put arrangements in place to ensure that disruption is minimal and is giving customers plenty of time. Vodafone said that the Music service continues to be really successful and will still be on offer from www.vodafonemusic.co.uk.
The company said: 'The 360 brand was about delivering the experience of integrated 360 services – namely the People service with Shop, Music, social networks etc. That is something we are no longer pursuing, so it does not make sense to keep the brand. We continually evolve our services to make sure we deliver to our customers’ needs and expectations. That’s exactly what we’ve been doing, and there are a number of new and enhanced services coming which we’ll be rolling out before long.'
The Vodafone 360 brand has been gradually scaled back since its launch. In July 2010, Vodafone announced it would not launch any more Vodafone 360 branded handsets. The company said: ‘From now we will be focusing all efforts on expanding the range of handsets and platforms that support Vodafone 360 and in developing and enhancing the suite of Vodafone 360 services.’
In September 2010, it was announced that Vodafone internet services director Pieter Knook, who was responsible for implementing much of the 360 brand, would be leaving the organisation as part of the operator’s group reorganisation.