O2 Media has partnered with Bulmers Cider to create a location-based marketing service that will drive users to their nearest pub to try the drink.
The campaign will use O2 Media’s geo-fence technology to alert registered customers to nearby pubs stocking Bulmers range of ciders, so that they can have a drink and then visit the brand’s Facebook page and useyourlocal.com to rate and review their experience.
Running until the end of October, O2 Media will send out a total of 100,000 messages to O2 customers, over the age of 18, encouraging them to ‘enjoy a refreshing Bulmers’ directing them through www.useyourlocal.com to their nearest pub. As soon as a target customer enters an area marked by an O2 ‘geo-fence’, they will automatically receive a SMS or MMS with the offer.
O2 Media commercial director Gary Cole said: ‘Campaigns of this nature vindicate O2 Media’s creative solutions for our clients. We worked closely with Bulmers and useyourlocal.com to create a bespoke solution that allows the company to target customers and drive the ‘Use your local’ campaign in a creative way while also building the Bulmers brand.’
Bulmers brand manager Gillian Graham added: ‘At Bulmers we are always looking for new and inventive ways of reaching our customers and giving them the opportunity to engage with our brands and You Are Here allows us to do this brilliantly.’