Apple continues to outperform Android with enterprise customers

Apple continues to outperform Android with enterprise customers

Apple’s dominance over Android in the enterprise customer marketplace has remained strong despite the latter’s increases in consumer market share, according to a research study.

Device management specialists Good Technology found that Apple still had a 96% share of the tablets market and a 61% share of the smartphones market with its enterprise end users, despite Android smartphone activations eclipsing iPad activations for the first time between July and September 2011 (Q3).

Good Technology produces its quarterly device activation reports based on end-user activations during the three-month period, but does not track BlackBerry or Windows activations due to these platforms using separate servers.

In Q3, it found that Apple iOS activations fell from 78.7% to 70.8%, but said this could be due to consumers awaiting the launch of iPhone 4S earlier this month. Despite this, the iPhone 4 was still the most popular handset choice amongst users with the iPad 2 the most popular tablet.

The HTC Incredible 2 had the most traction for Android, reaching its highest peak in August. Android tablets increased slightly to 4% of overall tablet activations for the quarter.

The financial services sector had the highest level of applications, followed by business and professional services employees overall. Life sciences and healthcare employees also indicated strong adoption rates in the medical sector.

Good Technology says it ran preliminary numbers on the opening weekend of iPhone 4S availability and found a 25% increases in activations compared to those for the iPhone 4. It predicts that Android will narrow the gap – but not in 2011.

Joe Fernandez

Written by Mobile Today
Mobile Today


Please wait...

Please write code to prove you're human