UK to spearhead European smartphone adoptions by 2016

UK to spearhead European smartphone adoptions by 2016

The UK will spearhead the European smartphone revolution until 2016 followed closely by Italy, according to mobileSQUARED data.

Research firm mobileSQUARED predicts European smartphone numbers will reach 241.5 million by 2016 in the five countries with the UK making up 68.8 million of these – 28.5% of the continent’s usage.

Its research found that out of the big five European nations – France, Germany, Italy, Spain and the UK – Germany has experienced something of a slow start, but will experience strong growth in the coming years clocking up 50.4 million smartphones by 2016, just behind Italy, where it predicts 65.8 million smartphones will be in use.

Smartphone growth in France will be somewhat restricted throughout the forecast period, only reaching 32.8 million handsets, while Spain will also be slow reaching 23.8 million handsets by 2016.

The latest forecasts from mobileSQUARED’s Mobile Consumer Trends (MCT) database show there will be 29.5 million mobile internet subscriptions in the UK by the second quarter of 2012.

According to data based on its Q3 2011 consumer survey, MCT forecasts 57% of total users will access the mobile internet at least once per day, 16% at least once per week, 19% at least once per month and 9% will use it as their primary form of internet access.

Males represent almost 52% of mobile consumers who use mobile as their primary form of internet access, and almost 53% of those who access at least once per week, but females are marginally ahead on daily usage, representing almost 53.5% of monthly users.

Joe Fernandez

Written by Mobile Today
Mobile Today


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