Lycamobile launches Sim offer to Polish marketplace

Lycamobile launches Sim offer to Polish marketplace

International calling specialists Lycamobile has launched its service in Poland, its third global launch this year.

The company says the addition of the Polish market is a significant addition to its pan-European footprint to drive further growth and will run as a pay-as-you-go Sim offer.

Working with mobile network operator partner Polkomtel, the Sim deal will enable users to make calls from Lycamobile to any other Lycamobile in Poland or across the Lycamobile network for free for 30 minutes. All calls are subject to a connection charge of 0,39zl (8p) and after 30 minutes the call will be charged at the same rate per minute.

Users will also be able to make international calls to any European country for 0,19zl (4p) per minute and can make use of free voicemail, USSD top-up and multi-party conference calling.

The Poland launch follows introductions of the service in France and Germany earlier this year, as part of the company’s €150m (£132m) brand investment strategy.

Lycamobile CEO Milind Kangle said: ‘Our acceleration during 2011 has created significant distance between us and our nearest competitors, which will only grow as we add further countries in 2011 and 2012. We are delighted to welcome Polish customers to the Lycamobile family and are committed to deliver a high quality service which will enable our customers to stay in touch with friends and family worldwide at the most affordable prices.’

Last month, the company announced that it would be offering its customers half prices landline calls to 40 countries to help cash-strapped consumers stay in touch with family and loved ones around the world. The offer is set to expire on Tuesday (31 October).

Joe Fernandez

Written by Mobile Today
Mobile Today


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