O2 has unveiled its £4 million through the line marketing campaign to support its Priority Moments Christmas activity. It is offering exclusive money saving deals and experiences from brands such as House of Fraser, BHS, HMV and Café Rouge
Built around a fun festive theme, the creative features Santa Claus showing the depth and breadth of the different Priority Moments, which have been put together with the objective of saving customers money this Christmas.
Offers in the campaign include a £15 House of Fraser voucher with a £40 spend, 50% off selected designer fragrances at The Fragrance Shop and a free hot drink and mince pie at Café Rouge, Strada or Bella Italia.
O2 marketing and consumer director, Sally Cowdry said: ‘We know that in the current financial climate this Christmas will be tough for everyone and so being able to offer money saving offers and experiences is a great way to help our customers make the most of the festive season.’
The campaign will be supported by a TV ad that will run for four weeks from 2 November and outdoor for two weeks from 14 November. The print campaign will run in national, regional and consumer press for four weeks. The campaign will also be supported by dedicated social media activity.
O2 said Priority Moments also represents an opportunity for partner brands, enabling them to reach millions of O2 customers in a relevant and highly effective manner. By delivering offers and experiences to customers wherever they are, partners will be able to drive additional business through their stores, reinforce customer loyalty and stay competitive during the busy Christmas shopping period.
The company added that this round of Christmas offers marks the latest phase in the development of Priority Moments, which was launched in July 2011. O2 has continued to evolve the experience with a recent upgrade to the Priority Moments mobile service.
New features include the ability to filter moments by category and an upgraded search function that lets customers search for offers by any location, rather than being restricted to just their current area. The new features also allow customers to access online offers in addition to the location-based offers.