Carphone Warehouse and Best Buy Europe have teamed up with The Mobile Money Network (MMN) to integrate an instant mobile checkout, Simply Tap, into its advertising, direct marketing, website and buyer’s guide.
The independent retailers will promote the service with a nationwide marketing campaign on social media channels and digital banners, enabling customers to make payments via the mobile app once registered.
Simply Tap will require a customer to go through a one-off registration process to securely capture information such as preferred card details and delivery address via the Monitise payments platform used by major banks and payment card businesses.
Customers will then be able to use the service on their mobile phones to order products they see anywhere by tapping a code into their mobile phone, saving them time and allowing retailers to maximise sales.
MMN, which has former M&S CEO Sir Stuart Rose as a non-executive director, says the integration work will help it learn about how real customers will change the way they shop using their mobile. To maintain custom, it will offer users £10 cashback on their first purchase of a range of products from its retail partners and a selection of in-app special offers.
Carphone Warehouse and Best Buy Europe are joined in this launch phase by Thorntons, Goldsmiths, thehut.com, Pretty Green and moreTvicar.com. Further major retail partners that MMN is already engaged with will be announced over the coming weeks and months.
Andrew Harrison, CEO of Best Buy Europe and Carphone Warehouse (pictured) said: ‘Simply Tap will provide retailers with compelling new options when it comes to marketing and selling products. For our customers, it has to be all about convenience. Customers want to be able to pay for goods via any device and on any network.’
John Milliken, MD of The Mobile Money Network, added: ‘We expect to learn an enormous amount about how consumers want to use their mobiles to shop. We are already developing the second version of the app where you can expect to see image recognition as a major feature.’
According to Nick Holland, senior analyst at Yankee Group, ‘this service will enable retailers to capitalise on the fusion of physical and virtual worlds using mobile technology as a conduit’.