Doro UK Q3 sales fall but overall growth soaring

Doro UK Q3 sales fall but overall growth soaring

Senior mobile manufacturer Doro has seen its UK third quarter sales fall by 14.5%, but says its annual sales growth remains strong and has increased by 63.5% to date.

The Swedish manufacturer reported sales amounting to SEK18.9m (£1.8m) for the third quarter in the UK, down on the same period last year.

The UK market accounts for roughly 10% of the firm’s business. Recent partner additions include Virgin and Pama.

Despite the sales fall, the company says it has a ‘significantly better’ operating margin and continues to perform strongly in its native Nordics region and in the US and Canada, where sales are growing exponentially due to its updated product range.

Overall, net sales rose to SEK 181.9 m (£17.1m), an increase of 7.8% on the same period last year and profit for the period increased to SEK 25.7 m (£2.4m).

Doro recently acquired telecoms care company Birdy Technology for €1.29m.

Doro CEO Jérôme Arnaud said the firm is now being integrated into Doro, adding: 'In the short-term, their impact on our sales and profits will be marginal. With the acquisition, we expect to be able extend the content of our new competitive offering, which will combine adapted hardware and applications. The acquisition will help hasten the pace at which future offerings can be launched.’

Doro’s UK MD Chris Millington recently told Mobile that its new PhoneEasy 610 and 615 models are ‘ the start of our work with partners to develop products and solutions and provide consumers with interesting and new ideas’.

Joe Fernandez

Written by Mobile Today
Mobile Today

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