Mainline Digital Communications has officially launched its Pencil Sharpener tool, offering better margins on bigger deals and enabling dealers to compete more effectively in the market, as first revealed by Mobile (28 October).
Allied to Everything Everywhere’s Discount Authorisation process, it will allow dealers to apply for extra airtime credits, discounts, additional commission and early upgrades to help them to win or to retain significant pieces of business. It aims to give independent dealers a real chance to compete successfully against larger organisations.
Mainline MD Andrew Boden (pictured) told Mobile: ‘Orange offers a discount approval process for larger deals, where it will look to improve a dealer’s proposal to the customer based on the size of the deal and the potential spend. Now we are adding our own discount on top of that.’
Boden (pictured) said that Mainline has signed three major deals in September partly thanks to the new approach, including two major upgrades for around 200 handsets
Boden added: ‘Competition is fierce and businesses are always looking to shave costs. Smaller independent mobile specialists can find it tough to compete with the sizeable volumes and discounts offered by larger dealers. This is where we’ve stepped in to make things easier for our dealers and to give them a competitive edge in the market.’