Samsung takes global smartphone manufacturer title from Nokia

Samsung takes global smartphone manufacturer title from Nokia

Worldwide sales of mobile devices totaled 440.5 million units in the third quarter of 2011, up 5.6% from the same period last year, according to Gartner.

According to the data, despite a drop in market share, Nokia continued to be the worldwide leader in mobile device sales, accounting for 23.9% of global sales.

Gartner says Nokia is seeing signs of improvement compared to the second quarter of 2011, which was the manufacturer’s ‘low point’.

Smartphone sales to end users reached 115 million units in the third quarter of 2011, up 42% from the third quarter of 2010. Sequentially, smartphone sales slowed to 7% growth from the second quarter of 2011 to the third quarter of 2011.

Smartphone sales accounted for 26% of all mobile phone sales, growing only marginally from 25% in the previous quarter.

Nokia was still weak in smartphones with Samsung becoming the number one smartphone manufacturer worldwide, as sales to end users tripled year on year to reach 24 million, thanks primarily to the success of its Galaxy range, which has broken company records and topped the 30 million mark in total.

The analysts say they expect more competition in the fourth quarter of 2011, not least because sales of the iPhone 4S, 4 and 3GS will capture share from Android manufacturers.

Apple shipped 17 million iPhones, an annual increase of 21%, but down nearly three million units from the second quarter of 2011 because Apple's new iPhone 4S device was not released until October.

Gartner says it believes Apple will bounce back in the fourth quarter because of its strongest ever preorders for the iPhone 4S in the first weekend after its announcement.

LG kept hold of its number three position but its market share of 4.8% was down from 6.6% a year ago. RIM continued to be leapfrogged by ZTE, which moved ahead of it in fifth place with 3.2% of the global market, up from 1.9% a year ago and up 0.2% on Q2.

HTC remained steady in seventh place having moved its share up from 1.6% a year ago to 2.7%. Motorola showed signs of clawing back some share in eighth place, moving from 2.4% in Q2 to 2.5% in Q3.

Huawei overtook Sony Ericsson to take ninth place moving from a 1.3% share a year ago to 2.3% in Q3 2011. Sony Ericsson now sits at the bottom of the top 10 with a share of 1.9%, down from 2.5% in Q3 2010.

Apple’s slowdown meant that the Android OS accounted for 52.5% of smartphone sales to end users in the third quarter of 2011, more than doubling its market share from the third quarter of 2010.

‘Android benefited from more mass market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM,’ said Roberta Cozza, principal research analyst at Gartner.

She added: ‘Apple's iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM's performance, and its smartphone share reached its lowest point so far in the US market, where it dropped to 10%.’

Gartner says heavy marketing from both Nokia and Microsoft to push the new Lumia devices should bring more improvement in the fourth quarter of 2011, though it does not expect a true turnaround until the second half of 2012.

Table 1
Worldwide mobile device sales to end users by vendor in
Q3 2011 (thousands of units)

Vendor

Q3 2011

units

Q3 2011 market share (%)

Q3 2010

units

Q3 2010 market share (%)

Nokia

105,353.5

23.9

117,461.0

28.2

Samsung

78,612.2

17.8

71,671.8

17.2

LG Electronics

21,014.6

4.8

27,478.7

6.6

Apple

17,295.3

3.9

13,484.4

3.2

ZTE

14,107.8

3.2

7,817.2

1.9

Research In Motion

12,701.1

2.9

12,508.3

3.0

HTC

12,099.9

2.7

6,494.3

1.6

Motorola

11,182.7

2.5

8,961.4

2.1

Huawei Device

10,668.2

2.4

5,478.1

1.3

Sony Ericsson

8,475.9

1.9

10,346.5

2.5

Others

148,990.9

33.8

135,384.1

32.5

Total

440,502.2

100

417,085.7

100

Source: Gartner (November 2011)



Table 2
Worldwide smartphone sales to end users by operating system in Q3 2011 (thousands of units)

Operating system

Q3 2011

units

3Q11 market share (%)

Q3 2010

units

Q3 2010 market share (%)

Android

60,490.4

52.5

20,544.0

25.3

Symbian

19,500.1

16.9

29,480.1

36.3

iOS

17,295.3

15.0

13,484.4

16.6

Research In Motion

12,701.1

11.0

12,508.3

15.4

Bada

2,478.5

2.2

920.6

1.1

Microsoft

1,701.9

1.5

2,203.9

2.7

Others

1,018.1

0.9

1,991.3

2.5

Total

115,185.4

100

81,132.6

100

Source: Gartner (November 2011)

Joe Fernandez 

Written by Mobile Today
Mobile Today

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