Vodafone UK is boosting its ties with fashion by becoming the principal sponsor of London Fashion Week, starting in February 2012.
Extending on its headline sponsorship of the London Fashion Weekend and British Fashion Awards, the seven season partnership will allow Vodafone customers to get closer than ever before to the emerging trends as they unfold at London Fashion Week. The operator was previously the official communications partner of the week.
As part of Vodafone VIP, customers will be able to win tickets to all catwalk shows taking place at the official BFC Catwalk Show Space at Somerset House.
Vodafone customers will also benefit from an exclusive viewing platform for the shows offering a great view of the runway as well as a VIP lounge for an intimate experience of London Fashion Week.
British Fashion Council CEO Caroline Rush said: ‘Vodafone understands innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend it will be supporting our innovative talent while providing unique opportunities and access for its customers to experience fashion.’
Vodafone’s UK director of brand marketing Danielle Crook added: ‘From Haute Couture to high street trends, our customers tell us that fashion is one of their great passions. Through this exciting extention of our partnership with London Fashion Week we’re looking forward to giving them even greater access to the heart of the British fashion world.’