11/21/2011 10:40:53 AM
Doro teams with O2 for PhoneEasy 610 UK debut
Doro has forged a new partnership with O2 with a deal to sell its PhoneEasy 610 handset in O2's UK stores and online from 1 December.
O2 will be the first operator to offer the new handset, which will be available in high gloss black and is designed to be easy to use. It will be priced from £79.99 on pay-as-you-go and from free on contract.
The handset is ergonomically designed and offers enhanced grip through its soft-touch covering. Its separated keys are high-contrast, have a low-reflective finish and are of a concave design to allow for easier dialling. The phone can also be paired to a wireless earpiece or hearing aid thanks to Bluetooth connectivity.
O2 UK portfolio manager Ben Bevins said: ‘We pride ourselves on offering customers a wide range of the best devices. We have handset options to suit all needs – including those customers looking for simple and easy to use phones. The Doro 610 has been built specifically with these customers in mind and we think they’ll love it.’
Doro UK & Ireland MD Chris Millington added: ‘We’re delighted to be launching our first handset with O2 in the UK – a significant player in reaching our target demographic. We're thrilled O2 has both supported this handset and understands the need for intuitive easy to use mobiles that provide accessible technology in a bid to make people's lives easier.’
Doro’s other UK partners include Orange, Virgin and Pama.
The UK market currently accounts for roughly 10% of the firm’s business. The Swedish company recently revealed that UK third quarter sales fell by 14.5%, but annual sales growth remains strong and has increased by 63.5% to date.
Millington recently told Mobile that its new PhoneEasy 610 and 615 models are ‘the start of our work with partners to develop products and solutions and provide consumers with interesting and new ideas’.