Nokia has launched The Connection, a website for retail and contact centre staff aimed at driving up sales of its flagship Lumia 800 smartphone.
The manufacturer has created an interactive, incentive-led website that aims to help retail and call centre staff improve their knowledge of the Lumia 800 through a series of training games.
Points are awarded for levels of knowledge, which can be put towards prizes ranging from John Lewis vouchers and weekend trips to Berlin to an Alfa Romeo MiTo.
Speaking to Mobile, Nokia’s channel manager for the UK and Ireland Edward Thompson said: ‘The Connection extends our reach to retail and contact centre staff, enabling us to interact with them and get them engaged with the product in a fun environment that allows them to increase their knowledge and win prizes at the same time.’
He added: ‘It gives staff the confidence and knowledge to talk to consumers in the right way about the product. Retailers can also be confident that their staff are being trained properly.’
Thompson (pictured) said the level of engagement from staff had been high since its launch with users spending an average of 10 minutes on the site per visit.
‘It is really good at engaging the guys on the street, giving us a much wider reach. We have had over 100 blogs posted by staff since we went online, giving us some good feedback on how well the Nokia Lumia 800 is selling – there has been a few surprises with a few Lumia 800’s being sold Sim-free – and really positive feedback from staff saying ‘Nokia is back’,’ he said.
The Connection can be accessed via http://www.nokiaconnection.co.uk
Future for Nokia Partner day
Over 120 telecoms dealers, IT resellers and independent retailers were invited to attend Nokia’s first Partner Event at The National Space Centre in Leicester this week.
The event was part of Nokia’s wider strategy to build much closer ties with its indirect channel partners. The Finnish manufacturer is planning to make the Nokia Partner Event a regular event held on a quarterly to six-monthly basis.
Speaking to Mobile, Nokia’s head of distribution Howard Spragg said: ‘We wanted to hold a large event bringing together a diverse set of partners at a central location. It is about developing a deep relationship with our partners.’
Spragg added that feedback from the first event will help Nokia executives decide the make up and frequency of future events.
‘We are asking partners to take a day out of their time to attend these events so we need to deliver value.’
He added that Nokia is also planning to set up regular regional training sessions for Nokia Partners’ sales teams across the country.