Samsung Electronics has appointed a new MD, Andrew Griffiths, to lead the business in the UK and Ireland.
He replaces David Song, the current MD of Samsung UK and Ireland, who is leaving to take a global role as head of Samsung's global PC sales and marketing.
In his new role, Griffiths will head up the Samsung UK and Ireland team, which spans all three business groups: Consumer Electronics, Mobile and IT.
Under the restructuring the mobile business group in the UK will be renamed Telecommunications & Networks as it will now include the Networks business. It will continue to be lead by Simon Stanford.
Griffiths has over 20 years’ experience in the industry, including six years with Samsung. The company said this stands him in good stead to develop Samsung’s business strategy and continue to successfully grow the business in the UK.
His previous roles include vice-president of consumer electronics at Samsung UK and Ireland, overseeing all activities across a broad portfolio of consumer electronic devices including TVs, Blu-ray players, domestic appliances and cameras. In addition, he has overseen several high profile launches and campaigns in the UK, including Samsung’s award-winning LED 3D TV and Smart TV. Prior to that job, Griffiths worked for over a decade at Sony.
Griffiths will be working closely with Mr. Kim, deputy MD, Samsung UK and Ireland. This will be a new role for the UK and Ireland business.
Current UK MD Song has been in the role since February 2010 and during this time has overseen all activities surrounding a broad portfolio of devices including mobile phones, TV’s, Blu-ray players, white goods, notebooks, monitors, printers and cameras. In addition, he has overseen several high profile launches and campaigns in the UK including Samsung’s award-winning Galaxy S II phone.
Robert King will step up from his current role as sales director for consumer electronics at Samsung UK and Ireland, to become head of Consumer Electronics.
Graham Long, vice-president of IT, Samsung UK and Ireland, will continue to head up and manage the IT business including PC, display and print. Long will also take responsibility for managing Samsung’s b2b sales operation including strategy and planning.