Everything Everywhere has started the rollout of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time.
The new service, which launches on T-Mobile this month, provides a platform for brands to engage and interact with T-Mobile customers and follows the Orange Shots service launched last year.
Under the consumer facing name ‘You Choose’ from T-Mobile, the service will enable brands to deliver fun and creative content specifically tailored to T-Mobile pay-as-you-go and pay monthly customers preferences.
The service works by then developing a dialogue with customers in order to understand more about their interests so they only receiving tailored content from great brands that are relevant to them.
It is expected that over time the service will be rolled out to more T-Mobile customers. Customers can opt in and opt out at any time and T-Mobile customer data will not be shared with third parties.
The new service uses the existing Everything Everywhere interactive advertising platform, which is already used by Orange Shots and is powered by SMS and MMS advertising specialist Blyk. The service allows customers to message back for free and give their views and opinions on the content they receive.
Everything Everywhere's chief marketing officer, non consumer mobile Gerry McQuade said, 'We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time.
'Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS and MMS which they can interact with – enhancing their mobile experience while at the same time providing a great opportunity for relevant advertisers,'