1/5/2012 4:58:31 PM
2012 sporting events 'could fuel tablet sales'
Demand to watch sporting events could fuel sales of tablet devices in 2012, as 15.5 million tablets were shipped in the three months to the end of 2011.
Research from Futuresource said the US was still the main market for tablet adoption. It accounts for 46% or just over 24 million devices. Europe is further behind the US, with 4.2 million shipments in the quarter compared to 7.1 million in the US. However, the research company said this is up 300% on last year. Apple leads the way among tablets in the European market but researchers said the market was more fragmented than the US.
The report said: 'The emergence of major sporting events in 2012 is expected to fuel a rise in the uptake of tablets as consumers demand connection while away from home to view TV content or keep on track of results. The associated size and features of the tablet mean that consumers can enjoy a higher quality viewing experience in comparison to that of a smartphone.
It said declining prices, product replacement and an increase in multiple devices per household will lead to 'strong growth' in the sector.