Huawei Devices plots 4% UK market share by Q4

Huawei Devices plots 4% UK market share by Q4

Huawei Devices chief Mark Mitchinson has said he is planning further hires in its sales and marketing team as part of a wider strategy to grow market share to 4% by the end of 2012.

Mitchinson told Mobile he is looking to bolster Huawei Devices’ sales team with two ‘big hitters’ to take on the posts of head of sales and sales director for its Three account.

The news follows several key appointments at Huawei Devices this week, which include the hiring of Jill Styring as UK & Ireland marketing director for devices and David Buckingham as sales director for the Vodafone account. Both come from Everything Everywhere. Styring was previously head of advertising and search. Buckingham was formerly head of portfolio management for major programmes at Everything Everywhere. His previous post was UK head of sales at Samsung between 2006 and 2010.

Mitchinson said: ‘We have a lot more positions to fill. We want to get the right talent on board. What we have coming out this year will be very compelling and so we are now looking to bolster the sales side with some big, heavy hitters and will continue to recruit on the marketing side too.’

The recruitment drive has seen staff numbers at Huawei Devices double in the past nine months. Mitchinson said: ‘I hope by the middle of this year we will have the full compliment of people on board to help drive the business.’ The company is also seeking back office staff in the logistics, supply chain and service departments.

Mitchinson said Huawei will embark on a major push for growth during 2012. He said: ‘I am putting a stake in the ground for a 4% market share by the end of Q4 but will be happy if we do more.

He added: ‘Last year was about reviewing the business and assessing the future. This year we are implementing the strategy. We had a very successful launch of the Blaze in 2011 and we are now building on that. Our product portfolio is starting to evolve and we have much more credibility.

‘Customers are coming to us now because we listen to them and we have established a rapport with them, so we can build individual business plans for our customers going forward.’

Written by Mobile Today
Mobile Today


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