High price of smartphones 'a barrier to entry', claims new report

High price of smartphones 'a barrier to entry', claims new report

The high price of smartphones and a perceived lack of need for functionality are leading to apathy for the devices among non-smartphone owners, a new report has claimed.

A report by Analysys Mason has revealed 46% of those without a smartphone are choosing not to upgrade to a hi-tech device because of cost and lack of desire for the devices' new functions.

The report also claimed there is confusion among consumers about the different generations of network and how their handsets relate to them. It claimed 'ambiguous' marketing by some mobile network operators and the numbering of Apple's iPhone models has lead 46% of iPhone 4S owners to believe they own a 4G-enabled device.

Analysys Mason principal analyst Martin Scott said: 'Consumers are, for the most part, ill-informed about what 4G is and what it enables. Mobile network operators’ ability to articulate the benefits of Long Term Evolution (LTE) and 4G to the average consumer will have a significant impact on take-up of these technologies.'

The report also revealed 67% of respondants take their mobile phone abroad. Almost half of them, 49%, use them for text messaging but the report said the use of over-the-top messaging and Wi-Fi is increasing.

Written by Mobile Today
Mobile Today


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