Windows Phone OS boosts Microsoft sales

Windows Phone OS boosts Microsoft sales

Sales at Microsoft’s entertainment and devices division, which includes its Windows Phone handsets, increased by 15% in its second quarter results.

The company posted its results for the three months to 31 December last week (19 January). As well as Windows Phone devices, the entertainment and devices division also includes the Xbox 360 games console.

Sales hit $4.24bn, up 15% on the same period in 2011.

Microsoft COO Kevin Turner (pictured) said: ‘In addition to the continued strength of our commercial business, this holiday season was the strongest in Microsoft history, thanks to good sales execution and compelling products like Xbox 360 and Kinect. We are seeing a lot of excitement for new devices, from Windows 7 Ultrabooks to new Windows Phones, as well as growing anticipation for Windows 8.’

Overall, the company had sales of $20.89bn, up 5% on the same period last year. Net income was down marginally, from $6.63bn to $6.62bn.

Microsoft CEO Steve Ballmer said: ‘We delivered solid financial results, even as we prepare for a launch year that will accelerate many of our key products and services. Coming out of the Consumer Electronics Show, we’re seeing very positive reviews for our new phones and PCs, and a strong response to our new Metro style design that will unify consumer experiences across our phones, PCs, tablets and television in 2012.’

Meanwhile, the Windows Phone platform could usurp Apple’s iOS as the second most common operating system by 2015 because of its relationship with Nokia, a new report has claimed.

Researcher IHS has claimed that Android will remain the world’s most common operating system during the next three years. It said Android had a 47.4% share last year, followed by iOS at 18% and Windows Phone at 1.9%. However, by 2015 IHS predicts Android will sit on a 58.1% share, followed by Windows Phone at 16.7% and iOS in third at 16.6%.

The research firm said this would be largely down to the strong support for the operating system from Nokia. The Finnish manufacturer launched its Lumia 800 device last year, with the Lumia 710 set to hit the UK next month. IHS said Nokia’s focus on pushing handset sales of the Lumia 900 in the US would help it claw back market share. It also predicted Nokia would dominate the market for Windows Phone smartphones, accounting for half of all sales of the Microsoft OS-based handsets sold this year.

Written by Mobile Today
Mobile Today


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