2/6/2012 12:21:05 PM
O2 extends England rugby sponsorship deal
O2 has renewed its sponsorship deal with the Rugby Football Union [RFU] for another four years.
The operator has sponsored the RFU since the game turned professional in 1995 and the new deal will see O2 sponsor the England team beyond the 2015 Rugby World Cup. The O2 logo will be displayed on the senior England, Saxons and Women's team kits with the operator also being the exclusive telecommunications provider to the RFU.
O2 will also continue offering deals for England rugby matches through its Priority Moments offer as well as working on various digital initiatives at rugby grounds up and down the country.
O2 CEO Ronan Dunne [pictured] said: 'We’ve been a proud sponsor of England Rugby for over 16 years and together with the RFU we are committed to building upon our achievements and creating great experiences for customers and fans. Working together with the RFU we will continue to look at how we can use technology to extend the rugby experience beginning with expanding Priority for rugby fans on O2.'