RIM has launched an online trade-in service offering BlackBerry smartphone owners up to £106 to trade in their old BlackBerry smartphones, so long as they upgrade to a new BlackBerry device.
Customers can trade in specified devices from the BlackBerry Pearl, Curve, Bold, Storm or Torch ranges for cash – so long as they are in working order and the customer buys a new BlackBerry device listed on the trade-up website. Trade-up devices on offer include BlackBerry Curve, Torch and Bold smartphones.
Under the scheme, customers can only trade in one used, working BlackBerry smartphone for each new BlackBerry smartphone they order, receiving a cheque for the value of the trade-in. A maximum of five smartphones can be traded in by one customer. However, business customers and retailers are not eligible for the scheme.
To qualify for the trade-up scheme, customers’ phones must be fully functional with the user lock removed, have no liquid damage and be returned with a valid IMEI number.The trade-up is run in partnership with Epsom recycling company ERS Europe.
The move, which was revealed by Mobile last week, is part of RIM’s drive to retain customer share in the wake of a rocky 2011, which saw the manufacturer suffer a series of server outages, problems with its flagship BlackbBerry Bold 9900, and delays to RIM’s updated operating system, BlackBerry 10. It is timed to coincide with BlackBerry Curve 8520 customers coming to the end of their two-year contracts this year.