Samsung and Apple continue smartphone dominance

Samsung and Apple continue smartphone dominance

Samsung and Apple have tightened their grip on the top-end of the smartphone market, with LG, Sony Ericsson, Motorola and Research in Motion (RIM) disappointing, according to new research from Gartner.

Worldwide smartphone sales leaped 47% in the fourth quarter of 2011 to 149 million. Total smartphone sales across 2011 hit 472 million units (31% of all devices sold), up 58% on 2010.

The success of Apple's iPhone 4S saw it overtake LG as the third largest mobile phone vendor worldwide. It was the top smartphone vendor with a 23.8% share in the fourth quarter of last year and a 19% share across 2011. Gartner principal research analyst Roberta Cozza said: 'Western Europe and North America led most of the smartphone growth for Apple during the fourth quarter of 2011. In Western Europe the spike in iPhone sales in the fourth quarter saved the overall smartphone market after two consecutive quarters of slow sales.'

Overall global device sales were up 5.4% to 476.5 million units in the fourth quarter. Across 2011, 1.8 billion handsets were purchased, up 11.1% on 2010. Gartner principal research analyst Annette Zimmermann said: 'Expectations for 2012 are for the overall market to grow by about 7%, while smartphone growth is expected to slow to around 39%.'

Gartner said Nokia's grip on the top slot was hit by the troubled European economic climate and a weakening of its brand status in Q4. By the end of the fourth quarter, Samsung's market share was up from 17.5% to 19.4% while Nokia's declined from 27.1% to 23.4%. Cozza said: 'However, Nokia proved its ability to execute and deliver on time with its new Lumia 710 and 800 handsets. Nokia will have to continue to offer aggressive prices to encourage communications service providers (CSPs) to add its products to portfolios currently dominated by Android-based devices.'

Apple's 'exceptional' fourth quarter growth, which saw sales leap 121.4%, meant it was the fastest growing manufacturer. It was followed by ZTE, whose market share doubled from 2% to 4%, and Huawei, whose share leapt from 1.7% to 2.9%. Cozza said: 'These vendors expanded their market reach and kept on improving the user experience of their Android devices.'

Table 1: Global device sales by manufacturer in Q4 2011

Company Q4 2011 units Q4 2011 market share (%) Q4 2010 units Q4 2010 market share (%)
Nokia
111,699.4
23.4 122,278.1
27.1
Samsung
92,682.3 19.4 79,168.7
17.5
Apple 35,456.0
7.4 16,011.1
3.5
ZTE
18,915.1
4.0 9,033.9
2.0
LG Electronics
16,938.3 3.6
30,119.1
6.7
Huawei
13,966.2 2.9 7,824.0
1.7
Research In Motion (RIM)
13,184.5
2.8
14,762.0
3.3
HTC
10,837.4
2.3 8,907.0 2.0
Motorola
10,075.3 2.1 10,908.4 2.4
Alcatel
9,004.7
1.9 7,997.9 1.8
Others 143,795.8 30.2 145,026.3
32.1
Total 476,554.9 100.0 452,036.5 100.0

 

Table 2. Global device sales by manufacturer across 2011

Company 2011 units 2011 market share (%) 2010 units 2010 market share (%)
Nokia
422,478.3
23.8 461,318.2 28.9
Samsung
313,904.2 17.7 281,065.8 17.6
Apple 89,263.2 5.0 46,598.3 2.9
LG Electronics
86,370.9 4.9 114,154.6
7.1
ZTE
56,881.8 3.2 29,686.0 1.9
Research In Motion
51,541.9 2.9 49,651.6 3.1
HTC 43,266.9
2.4 24,688.4 1.5
Huawei
40,663.4
2.3 23,814.7 1.5
Motorola 40,269.0 2.3 38,553.7 2.4
Sony Ericsson
32,597.5
1.8
41,819.2
2.6
Others
597,326.9 33.7 485,452.0 30.4
Total 1,774,564.1 100.0 1,596,802.4 100.0

 

 

Written by Mobile Today
Mobile Today

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