Sales and profits up at Effortel

Sales and profits up at Effortel

MVNO operator and enabler Effortel has reported a growth in revenue to $20m and a pre-tax profit of $1m for 2011.

The business refused to give comparable figures for the previous financial year but said both sales and profit had grown 'significantly' on 2010, thanks to a sharp increase in non-telecoms brands launching MVNOs. It said it now has more than a million active subscribers across 10 MVNOs in Europe, Asia and the Middle East.

Effortel has an MVNO partnership with European retailer Carrefour and has recently been in talks with the Israeli Postal Company to create one of the country's first MVNOs. It is also working on developing an MVNO for Israeli retailer Alon Group and recently launched the Bladna MVNO, which is run in conjunction with Vodafone Egypt and aimed at the North African community in Italy.

Effortel founder and CEO Arkadi Panitch said: 'The MVNO sector is vibrant, active and growing significantly. It has become very clear that a wide range of non-telecoms brands see mobile services as a vehicle to extend the relationship they have with their customers. The sector has been led by retail brands such as Carrefour, but the ease with which an MVNO can now be enabled presents opportunities for many businesses to exploit brand loyalty and diversify operations. Not long ago a new MVNO might require a year of planning before it was serving paying customers whereas today, it can happen in just a few months.'

Chief marketing officer Liudvikas Andriulis said: 'In 2012 we expect strong interest from a variety of groups – from MNOs outsourcing managed services in specific markets, to niche operators and major retailers operating via established and innovative advertising funded models.'

Written by Mobile Today
Mobile Today


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