Orange is launching the UK's first mobile contactless retail reward scheme in partnership with the EAT cafe chain.
Customers can use NFC-enabled handsets to get Quick Tap Treats like a free baguette or piece of fruit from one of EAT's 110 branches. The Treats work by customers scanning their NFC-enabled phone on specially designed posters, which activates a game on their device that allows them to win a voucher.
Orange said the Treats will be available to approximately 200,000 customers from launch in early March. The handsets that can access the scheme are the Samsung Tocco Lite, Samsung Wave 578, Samsung Galaxy S II, BlackBerry Bold 9900, BlackBerry Curve 9360, BlackBerry Bold 9790, BlackBerry Curve 9380 and Acer Liquid Express.
Orange chief marketing officer Pippa Dunn said: 'Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange.'
EAT has already partnered with Orange for the operator's mobile payments scheme called Quick Tap.