HTC unveiled its first quad-core smartphone, the HTC One X, at Mobile World Congress in Barcelona last night (27 February).
Shown off by HTC CEO Peter Chou, the One X packs a quad-core 1.5GHz chipset with Nvidia Tegra 3, 32GB of internal memory and a 4.7-inch Super LCD Gorilla Glass display. The device comes with Ice Cream Sandwich and a new version of HTC Sense.
Chou told the world press gathered at the top of Cupulas las Arenas building for the launch: 'This is the best phone HTC has produced. It has amazing camera facilites and the sound is just authentic. It will go on sale globally as from April.'
HTC also hopes its partnership with Dropbox (two years of 25GB cloud storage which is free) will be an enticement.
For keen photographers, the eight-megapixel rear camera with flash comes with an upgraded camera UI as part of the Sense update, which allows you to take still shots while shooting video and promises better shots in low light.
'It is faster than the blink of an eye,' said Mr Chou.
The updates to Sense 4 will bring it in line with Ice Cream Sandwich.
HTC also revealed the One S and One V smartphones, which also form part of HTC's One series collection of smartphones.
The One S is HTC’s thinnest smartphone to date at 7.9mm. It is powered by a 1.5GHz dual-core processor and features a 4.3-inch HD screen, which like the One X is protected with Gorilla Glass and includes an eight megapixel camera and 16GB of internal memory.
Both run Android 4.0 Ice Cream Sandwich and sport the latest upgrade to HTC's own user interface - HTC Sense 4.0.
In addition, the One V comes with a 1GHz processor and sports a 3.7-inch touchscreen and a five megapixel camera. It also runs off Android 4.0 Ice Cream Sandwich and includes HTC Sense 4.0.
Both Orange and Vodafone have confirmed they wil range the OneX and OneS in Q2. Three confirmed it will stock all three devices from Q2. Pricing has yet to be revealed.
Malik Saadi, principal analyst at Informa Telecoms and Media said after launch: 'HTC seems to have learned from mistakes it made in 2011.
'The company aims now to concentrate on what they do best and have built their brand on: bringing innovation through design of premium devices rather than spreading efforts across all segments of the market.
'From now on, HTC will build its product differentiation upon three main elements including imaging, high quality sound and music services, and unique industrial design with best in-class display technology.
'However the market HTC is targeting is becoming crowded with virtually all key vendors, including Nokia, Samsung, LG, and Sony, building their themes this year around the very same three differentiating criteria.
'As the differentiation gap between these companies is getting closer than ever, the success of these companies in the high-end segment of the market will depend more on their abilities to create the right partnerships for distributing their devices across the world. Companies who fail to do so could be forced out from this market segment.'