MWC 2012: Nokia targets youth market with Lumia 610

MWC 2012: Nokia targets youth market with Lumia 610

Nokia is targeting the youth market with its latest budget Windows Phone, the Nokia Lumia 610, which launched today (27 February) at Mobile World Congress (MWC).

The Lumia 610 will cost £159 excluding subsidies and taxes, and is aimed at young people looking for a more affordable Lumia phone.

The launch also marks a concerted push by Nokia and Microsoft into the youth market, which is currently dominated by RIM's BlackBerry phones and Google's Android operating system.

The Nokia Lumia 610 provides easy access, web browsing, music, games, navigation and thousands of apps in the Windows Phone Marketplace. It comes in four bright colors and is expected to begin shipping in April.

The Finnish manufacturer also announced a global version of its high-end Lumia 900 phone at MWC in Barcelona.

It also displayed a new top-of-the range camera phone, the Nokia 808, which comes with a 41-megapixel camera sensor, along with three more basic models.

Nokia president and CEO Stephen Elop said: ‘One year ago, we shared that Nokia was embarking on a new journey to build great mobile devices.

‘Today, with our fourth Lumia device, smarter mobile phones and an array of new services, we are demonstrating that we can change the clock speed of Nokia.’

Written by Mobile Today
Mobile Today


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