3/6/2012 2:39:38 PM
Mobile TV consumption set to surge by 2016
The number of users of streamed television services on mobile devices is set to increase by 180% by 2016, a new report has claimed.
By 2014, the average viewer will watch more than three hours of television per month on a tablet. A report by Juniper Research said that as a wider range of content becomes available, viewing times will also increase. It cites the rise of internet television services in the US such as Hulu and Netflix and the corresponding increase in tablet consumption. It said: 'A tablet is the ideal device on which to consume mobile TV content – their large screen sizes and intuitive user interfaces allow almost everyone to browse for and watch content.'
The report's author Charlotte Miller said: 'Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift. This enables users to watch their pay-TV content anytime, anywhere and on any device – the TV experience is no longer confined to the home.'
Editor: Graeme Neill