Three launches new 'fear free' contracts

Three launches new 'fear free' contracts

Three is guaranteeing no out of bundle data charges with new 'fear free' price plans targeted at smartphone customers.

From tomorrow (8 March), new customers can either choose the Ultimate Internet plan, which comes with Three's all-you-can-eat data, or the Essential Internet plan, which comes with a 250MB allowance and a guarantee of no extra charges. If the bundle is exceeded, consumers will receive text alerts and can top-up another 250MB for £2 or add an all-you-can-eat bundle for £5, which lasts 30 days.

The cheapest handset available in the Essential Internet plan is the Samsung Galaxy Ace, available for £15 per month. It comes with 100 minutes, 5,000 texts and 250MB of data. For the entry-level Ultimate Internet offer, customers can get the same handset, minutes and texts for £18 but with unlimited internet.

Three marketing director Thomas Malleschitz [pictured] said: 'These new plans see the end of out of bundle data charges. Three is built for the mobile internet, it’s at the heart of everything we do and that’s reflected in these new plans. Mobile internet usage is continuing to increase at lightning speed, customers are beginning to prioritise data and they rightfully expect their network to allow them to do so without hitting them with extra charges.

'We’re responding to this hunger for data by creating a set of price plans that allow our customers to get the very best out of their smartphone, giving them the freedom to download their favourite music and apps, browse the internet and stay connected without having to worry about high bills.

'The plan comes a week after Ofcom warned of the increasing number of cases of 'bill shock', where customers unexpectedly exceed their monthly bills through the likes of consuming too much data.

Ernest Doku from price comparison site uSwitch said: 'Out of bundle charges are the main reason why consumers are reluctant to unleash the full potential of their smartphones and get online. Many don't make the most of their full data allowance due to the fear of exceeding it and overspending. Three’s new tariff will take away this data usage fear.'

He added: 'It just remains to be seen whether the ability to ‘top-up’ is as instantaneous as is required. Many users would rather incur out of bundle charges on data in those situations where they need to get online quickly, rather than be stuck in a situation where they can’t use the web, GPS or an essential function due to hitting their limit.

'Even with these all-you-can-eat deals, consumers should still be savvy about spending, keep an eye on bills and shouldn’t be afraid to switch to a tariff that’s cheaper if their needs aren’t all about unlimited minutes, texts and surfing.'

Editor: Graeme Neill

Three's new plans:

Essential Internet Plan

Samsung Galaxy Ace with 100 minutes, 5,000 texts and 250 MB – £15 per month

Samsung Galaxy S II with 300 minutes, 5,000 texts and 250MB – £27 per month

HTC Wildfire with 500 minutes, 5,000 texts and 250MB – £20 per month

iPhone 4S 16GB with 500 minutes, 5,000 texts and 250MB – £36 per month

Ultimate Internet Plan

Samsung Galaxy Ace with 100 minutes, 5,000 texts and unlimited data – £18 per month

Samsung Galaxy S II with 300 minutes, 5,000 texts and unlimited data – £30 per month

Sony Ericsson Arc S with 500 minutes, 5,000 texts and unlimited data – £25 per month

iPhone 4S 16GB with 1,000 minutes, 5,000 texts and unlimited data – £36 per month with £49 upfront

Samsung Galaxy S II with 1,000 minutes, 5,000 texts and unlimited data – £34 per month

Nokia Lumia 800 with 1,000 minutes, 5,000 texts and unlimited data – £30 per month

The One Plan

iPhone 4S 16GB with 2,000 minutes, 5,000 Three-to-Three minutes, 5,000 texts and unlimited data – £36 per month with £69 upfront

Samsung Galaxy S II with 2,000 minutes, 5,000 Three-to-Three minutes, 5,000 texts and unlimited data – £36 per month

iPhone 4 8GB with 2,000 minutes, 5,000 Three-to-Three minutes, 5,000 texts and unlimited data – £36 per month

Written by Mobile Today
Mobile Today

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250MB - does not sound much.
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