Samsung is targeting the mass market with the seven-inch and 10-inch Galaxy Tab 2 devices unveiled at last week’s Mobile World Congress (MWC) in Barcelona.
While pricing for the two tablets has yet to be confirmed, Matt Brum, head of products for Samsung Mobile, said he was confident they would help drive sales at the lower end. He said: ‘We recognise tablets as a strategically important area for us. We need to respond to the needs of the market, the consumer and the competitive environment. Samsung has been very good at delivering what the market needs.’
Samsung also unveiled the Galaxy Beam projector phone at MWC, which Brum said would be targeted at business customers as well as consumers. He said: ‘We have a great opportunity with the consumer market. It’s about sharing and experience. Everybody loves to share, whether it’s through texting, Facebook or Twitter. This is a new way of sharing.’
Brum said the Galaxy Beam and the Galaxy Note 10.1 were flagship devices for the manufacturer. He described the Galaxy Note 10.1 as a ‘game-changer’ for its ability to create content on the go with its bundled stylus pen.
However, there was no place for the Galaxy S III at MWC, which is expected to be unveiled during the first half of this year. A Samsung spokeswoman refused to be drawn on how the Galaxy S III would differ from the devices launched in Barcelona. She said: ‘Our message is stay tuned and we are unable to provide any comment on details about that [device].’