Carphone Warehouse has launched an iPad trade-in for customer wanting to trade up to Apple's latest tablet device.
The quad-core new iPad was announced last night and will go on sale in the UK from 16 March priced from £399 for the 16GB Wi-Fi model to £659 for the Wi-Fi and 4G device. Vodafone was the first operator to confirm it would stock the device, and it will also be sold by Three. Apple has also dropped the prices of the iPad 2, with the 16GB Wi-Fi model now on sale for £329.
The device's retina display features 3.1 million pixels, four times as many as the iPad 2, which Apple said is so dense the human eye is unable to distinguish being individual pixels when held at a normal distance. Apple has updated the processor with the new A5X chip and the device runs the manufacturer's updated iOS 5.1. The New iPad has a five-megapixel iSight camera for taking pictures and recording HD video. Backside illumination aids the taking of photos in low light. It also supports dictation.
Apple’s senior VP of worldwide marketing Philip Schiller said: 'The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology. The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.'
As well as launching the trade-in offer, Carphone Warehouse announced it would stock the new iPad on launch. Customers with a wi-fi 16GB iPad 1 will receive £135 off a new iPad but £175 off by trading in the 3G 32GB device. For those with the iPad 2, a customer trading in the wi-fi 16GB device will get £245 off and £325 if they trade in a 3G 32GB device.
Andy Castonguay, principal analyst at Informa, said the device would help Apple maintain its dominant position among tablet manufacturers, but added: 'Given the considerable increase in pricing tiers for the new iPad, mobile operator subsidies and marketing support will be important to sustain Apple’s tablet sales trajectory.'
Ernest Doku from price comparison site uSwitch said: 'Judged on specs alone, the new iPad truly is streets ahead of the other leading tablets on the market, before factoring in the competitive price point and wealth of software on the App Store. With more horsepower under the bonnet, an all-new five-megapixel camera and a mind-blowing display bringing higher definition images than the TVs in our homes, the new iPad certainly wows in the feature stakes.'
Editor: Graeme Neill