Multi-channel audio technology provider DTS is targeting the mobile market following the success of its recent partnerships with Huawei and LG.
This year DTS implemented its high definition surround sound technology into Huawei’s latest tablet device and LG’s T-Mobile G2X, which won an International CES Innovation.
The T-Mobile G2X is the first smartphone to integrate DTS Ultra Mobile technology, which delivers high-quality, immersive sound.
A recent survey by DTS and YouGov showed that 74% of respondents were convinced that DTS sounds better than today’s typical audio experience.
Almost half (49%) of those surveyed indicated that highest quality sound is an important factor, with 36% willing to pay for a downloadable application significantly improving the audio experience.
DTS is targeting mobile as manufacturers increasingly strive to differentiate their products in an increasingly competitive market.
At the Consumer Electronics Show (CES) in January, DTS was named a CES Innovations 2012 Design and Engineering Award Honoree for its audio technology integration into the T-Mobile G2x with Google by LG.
DTS high-performance audio technology has also been integrated into Huawei and Pantech mobile devices.
DTS is a mandatory audio format in the Blu-ray disc standard. DTS technology is in home theatres, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs.