3/14/2012 5:06:13 PM
Google launches scheme to help build mobile friendly sites
Google has launched a new scheme to help British businesses build websites that are mobile friendly.
GetMo launched in the US in November 2011 but has come to the UK in response to growing smartphone use. According to figures from Google, 61% of users are unlikely to return to a mobile site they had problems accessing on their phone.
On the GetMo site, businesses can see how their sites look on mobile devices and get recommendations on how to improve them and make the sites more mobile friendly. The site also has advice for building a mobile strategy, case studies of launching mobile-enabled sites and a list of companies that can build them.
Google's director of mobile advertising for Europe Ian Carrington said: 'As the smartphone explosion continues, more consumers are looking to engage with brands by searching for them on their mobile phone. Yet the majority of businesses don’t have mobile sites or a mobile strategy for connecting with them. Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, businesses are not keeping up with consumers.'