3/15/2012 2:59:36 PM
Sony Mobile appoints Cherry to head marketing team
Sony Mobile has appointed its former head of product management as its new marketing director for the UK & Ireland.
Catherine Cherry replaces David Hilton, who recently left the business. She will be responsible for the direction and strategy of Sony Mobile's marketing for the UK and will be based in the business' London office.
Cherry said: 'It’s an extremely exciting time in our business ahead of our first Sony smartphone launch, with the Xperia S. In this rapidly changing market our aim is to give consumers what they need from a smartphone, while inspiring them to explore the new connected entertainment experiences Sony has to offer.'
She started her career at the manufacturer in 2003 and joined Sony Ericsson as its global product marketing manager before she headed up the UK's product management team.
Editor: Graeme Neill