3/21/2012 10:10:59 AM
Samsung signs sponsorship deal with Honda Superbike team
Samsung Mobile has signed a two-year sponsorship deal with the Honda Racing British Superbike team.
The deal will see branding displayed on bikes and driver leathers, the team's motor, as well as all team areas such as pit display and hospitality areas. Samsung will share exclusive content and key moments from the 2012 and 2013 Superbike season with its customers across a range of devices.
Simon Stanford, VP of the UK and Ireland telecommunications and networks division said: 'As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.'