3/23/2012 2:43:35 PM
Sony brings Xperia S to life using Blippar app
Sony has brought its Xperia S handset to life for customers across the UK by using the augmeted reality app Blippar.
A special cover-wrap on today’s edition of Mobile advertises the handset, with smartphone users able to unlock a special 3D image. When readers download the Blippar app and use their camera to look at the page, they will see the core features of the handset jump out at them.
Blippar sells itself as the first image-recognition mobile platform aimed specifically at brand-consumer engagement. It has previously worked with brands including Nike, Guinness and Heinz.
Readers can watch a demonstration of the app in action on www.isellmobile.co.uk.