6/30/2006 2:20:00 PM
Retailers prepare K800i deals
The big chains are launching their offers on Sony Ericsson's eagerly awaited K800i this week.
Phones 4U is pitching the top-spec cameraphone on O2's 400 tariff at £45 per month, while the Carphone Warehouse is using Vodafone's Anytime 275 at £35 per month.
Phones 4U is hoping that the handset will sell without cashback, while Carphone is using up to 15 months half-price line rental to bring in the punters.
This week also saw Samsung's E900 overtake LG's Chocolate in the sales charts. The handset has been positioned at the front of promotional material at the big three retailers and Dial-a-Phone, with sales benefiting from six-month half price line rental deals at Phones 4U and The Link. In keeping with Samsung's open-market approach the handset is being connected on Vodafone and O2 through the big three multiples.
Dealers Mobile has spoken to said Samsung's aggressive marketing push for the handset has had a notable effect on customers. However, with the phone now finding itself among the top-sellers through all channels the manufacturer is understood to be struggling to keep up with demand.
Meanwhile, Sony Ericsson's W810i has retaken the top spot in the contract sales charts, while recent price drops down to as little as £79.99 have boosted prepay sales of Motorola's V3 RAZR.