6/28/2006 5:13:00 PM
Carphone takes LG's photo phone
The Carphone Warehouse has drafted in LG to help it secure a larger slice of the lucrative imaging market.
The retail giant has taken up LG's 5 megapixel KG920 cameraphone, which is set to go on sale in August this year. The phone features autofocus, a strobe flash and ships with a 256MB memory card included. It will spearhead the Carphone Warehouse's push to challenge dedicated camera retailers with a range of top-end cameraphones and accessories.
The handset has not yet been picked up by any of the UK networks, although LG is understood to be courting camera retailers like Jessops to increase support for the handset.
The KG920 will face tough competition from Sony Ericsson's KG800i, which features similarly advanced photography features but carries a 3 megapixel lens only. While the Sony Ericsson handset arguably boasts the stronger brand, marketing support from the Carphone Warehouse may provide a considerable boost to sales of LG's device.
It is not yet known if the KG920 will be available on the open market or remain a Carphone-exclusive device. The phone is likely to cost around £350 sim-free, although LG is yet to confirm a price.