6/12/2006 2:59:00 PM
W810 outguns 3250
Nokia is struggling to secure backing for its mid-range music phone, the 3250, as industry buyers opt for the Sony Ericsson W810 in what has become an 'either/or' decision, according to handset buyers.
Both handsets are in free supply, but Nokia's music phone is struggling to make a splash despite being cheaper: the 3250 costs £175, while the W810 is £215.
Operators, distributors and retail buyers told Mobile they faced an 'either-or' decision over the two phones, and have so far turned down Nokia's music phone because customer demand for the W810 remains stronger. One buyer said: 'People like the size of the W810 and the Walkman brand is popular. The Nokia is bulky in comparison.'
Some buyers said they expected demand for the 3250 to pick up given Nokia's loyal following and extensive advertising for the device. In contrast, Nokia's Nseries sales remain strong.
Richard Dorman, marketing manager at Sony Ericsson, said: 'The W800 was polarising some consumers because of its colours. But the W810 has hit the market across the board.'