Samsung has launched a branded store within the Phones 4u Oxford Street branch, which will offers 'the widest range of live Samsung handets available for demonstration anywhere in the UK'.
The shop, located at 112-114 Oxford Street, opens tomorrow and will dominate the mezzanine area and a large portion of the ground floor. Three play tables will be placed on the floor, which will contain Samsung 'hero' products such as its Galaxy Note and Galaxy Tab series.
A Phones 4u retail team will demonstrate how the products work and will also highlight the convergence between different Samsung products. Three large bays on the walls will display Samsung's entire range of contract and prepay handsets, all of which consumers will be able to test. Samsung said the venue will be used for launches and celebrity appearances in the future.
Samsung VP for UK & Ireland telecommunications division Simon Stanford said: 'We’re extremely excited to be working with Phones 4u to open this ‘store within a store’ in the heart of London. As well as being able to buy products, we want the store to be an immersive and enjoyable experience for our customers.'
Phones 4u retail development director John Welsh said: 'This partnership between Samsung and Phones 4u combines expertise, reputation and product innovation, and we’re excited to be bringing our customers an interactive and customer-focused Samsung experience at our flagship store in Oxford Street. We have a strong history of successfully launching and selling Samsung Galaxy devices, which continue to be popular amongst our customers, and this makes us the perfect partner for this commercial adventure with Samsung. It reinforces that not only do we now offer the widest range of live Samsung handsets in the UK, our retail teams are the Samsung product experts on the high street.'
Editor: Graeme Neill