Research in Motion (RIM) has launched its mobile device management service, which will allow iPhone and Android users to access BlackBerry's business services.
BlackBerry Mobile Fusion allows businesses to manage smartphones and tablets using BlackBerry's OS, as well as the Android operating system and iOS. It has the same features and security as BlackBerry's Enterprise Server, such as over-the-air (OTA) application and software management, security and protection for lost or stolen handsets, and support for multiple devices per user.
RIM has identified Mobile Fusion as part of its fightback strategy. Last week, CEO Thorsten Heins said the manufacturer would target the 'bring your own device' trend, where employees would use their personal handset for work purposes.
RIM VP for enterprise product management and marketing Alan Panezic said: 'For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organisations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem.
'BlackBerry Mobile Fusion allows organisations to manage a mixed environment of devices in the most secure, simple, and cost-efficient manner possible. It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.'
The Mobile Fusion software is available as a free download and the service is priced according to how many devices are managed by it. RIM has also launched a 60-day free trial of the software.
Editor: Graeme Neill