O2 franchisee Telenomics Group is on the hunt for around 80 store and telesales staff as it prepares to open another five O2 stores this year and expand its telesales division.
The move follows the launch of O2’s first Workshop store targeting the SME market in September and its acquisition of four O2 franchise stores in Newcastle last December.
Telenomics’ will boost staff numbers from 120 to 200 this year. It is looking to hire around 50 store staff, including sales managers, for its five new stores, which will take its retail estate up to 13.
Telenomics’ founder Adarsh Radia said the branches will be located in the south-east of England. He said: ‘We are currently negotiating on three sites and hope to allocate another two in the second half of the year. All five will be up and running by the fourth quarter.’
He added: ‘We are looking for a mix of staff from different retail backgrounds, not necessarily all from mobile. We want people who are bright, hardworking, honest and dynamic.’
The group also plans to strengthen its telesales team from 15 to 45 staff as part of a major retentions and new business drive focusing on selling O2 fixed-line and broadband services to Telenomics’ 60,000-strong customer base.
Radia said: ‘There is a massive opportunity for account management. We are looking at creating a direct sales team in our telesales division just selling business and fixed-line to our base.’
Radia said Telenomics’ four stores in Newcastle had increased business by between 20-30% in the first two weeks after it took them over and are now challenging the firm’s best performing stores in London, which he claims are among O2’s top performers.
Radia said the strong performance of Telenomics’ O2 stores was down to rigorous staff training, high levels of customer service and the company’s incentivisation schemes. He added: ‘What we pay is probably industry leading.’
Telenomics’ O2 store on Tottenham Court Road in London (pictured) is currently trialling The O2 Workshop, aimed at delivering a tailored service for SMEs. If it proves a success, it could be rolled out to other O2 stores.
Radia said: ‘The store is already profitable. The footfall The O2 Workshop generates is really picking up, making the whole proposition very successful.’
Editor: Carol Millett