Nordberg to step down as head of Sony Mobile

Nordberg to step down as head of Sony Mobile

Bert Nordberg is stepping down as president and CEO of Sony Mobile Communications, the manufacturer has announced.

On 16 May, Nordberg will become chairman of the mobile business' board. He will be replaced by Kunimasa (Kuni) Suzuki, corporate executive officer and executive VP. Suzuki will oversee the planning and design of all the manufacturer's consumer devices and services.

Sony Corporation president and CEO Kazuo Hirai said: 'Kuni has a vast experience in product planning and management in the information technology and mobile product business, as well as experience of cultivating business in emerging markets. He is a strong leader and the right person to oversee Sony Mobile Communications as we establish a new business structure as 'One Sony' intended to reinforce and accelerate our overall business management.'

He said Nordberg had performed an 'outstanding' job in overseeing the acquisition of Ericsson's share of the companies' joint venture, as well as its move from a feature phone to smartphone company.

Nordberg said: 'During my years with Sony Ericsson and now Sony Mobile Communications, I've seen the mobile industry change at a rapid pace. We've shifted the company from feature phones to a smartphone company, and established Xperia as the Sony smartphone with consumers and operators around the world. Sony is a content, electronics and entertainment powerhouse and it has been a pleasure being part of the Sony team during both the joint venture and through the transition of becoming Sony Mobile Communications.'

Suzuki said smartphones were the 'cornerstone' of Sony's strategy of targeting digital imaging, games and mobile.

Yoshihisa Ishida will remain deputy CEO of the mobile business and Kristian Tear will also stay on as executive VP of sales and marketing.

Editor: Graeme Neill

Written by Mobile Today
Mobile Today

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