Aggressively priced tariffs have helped the Samsung Galaxy S II remain the UK's most popular handset for the 11th month running, according to uSwitch's Mobile Tracker.
The price comparison site measures devices on live searches and sales. Sony's Xperia S, the subject of a £19m marketing campaign, is the highest new entry, bursting into the chart at number four. Nokia's flagship Windows Phone, the Lumia 800, has dropped out of the top 10 after sitting at number eight during February. BlackBerry is also a high profile omission from the top 10. Its entry-level BlackBerry Curve 8520 handset was RIM's last handset in the chart, appearing at number five during January.
The site said keen pricing of the Galaxy S II has kept it at the top of the chart. The device is available from £18.50 per month, which uSwitch said was £300 cheaper than the iPhone 4S 16GB, during the course of a 24 month contract. Samsung's Galaxy Note climbed three places to number six. Android continues to dominate the sales chart, with eight out of the 10 phones using the Google operating system.
uSwitch's Ernest Doku said: 'It’s the smartphones at the right prices that make the bestseller chart. The Galaxy S II has the unbeatable combination of rock-bottom prices...and a stellar array of features.'
He added: 'The success of the Xperia S is heartening. A huge marketing push as ‘the first Sony smartphone’ – the Japanese giant having bought out Ericsson’s stake earlier this year – has really resonated with consumers looking for a fresh take on form and functionality. Another huge draw has been the device entering the market with some incredibly attractive prices on pay monthly deals, at times even undercutting the Galaxy S II.'
He said HTC's performance during this month will be interesting to watch, with its flagship One X device garnering a stream of positive reviews. He said: 'It is exciting to see whether the Taiwanese manufacturer can recapture the attention of consumers and pick up from a slight dip in performance at the tail end of last year.'
Top 10 handsets for March:
1. Samsung Galaxy S II (No change)
2. Apple iPhone 4S (16GB) (No change)
3. Samsung Galaxy Ace (No change)
4. Sony Xperia S (New entry)
5. HTC Wildfire S (Down one place)
6. Samsung Galaxy Note (Up three places)
7. HTC One X (New entry)
8. HTC Sensation XE (Up three places)
9. Apple iPhone 3GS 8GB (Down four places)
10. Sony Ericsson Arc S Black (Down three places)
Editor: Graeme Neill