Brightstar Tech Data is planning another two of its Aspire industry showcases this year after more than 60 mobile phone manufacturers, retailers, e-tailers and dealers attended its latest event.
The event, held recently at the Tower Bridge Hilton Hotel in London, saw nine device and accessories manufacturers presenting their latest portfolios to delegates. Sony Mobile delivered the headline address, launching the company’s Xperia S to UK resellers. Other smartphone manufacturers showing off their latest products included Samsung, HTC, RIM and Motorola.
Manufacturers also set up presentation stands at the event, with Sony Mobile using the ‘Sony Connected Lounge’, to showcase the connectivity between its smartphones, tablets, TVs and music systems.
Smartphones promoted at the show included the HTC One S and the Samsung Galaxy Note, as well as the rest of the Samsung Galaxy range. Accessory vendors in attendance included OtterBox, SanDisk, Norton and Phone Fashion.
The presentations were followed by one to one meetings between manufacturers and customers to allow the former to better understand retailer, e-tailer and dealer requirements.
Retailers attending the event included Argos, Shop Direct, Dixons, Comet, Phone House and Chitter Chatter, while major online retailers such as Play.com, GPSK/Handtec, Clove Technology and Expansys were also present.
Brightstar Tech Data UK and Europe marketing director Graham Ellerton said: ‘Aspire is a leading promotional platform for Brightstar Tech Data and is growing in popularity with each event.
‘It has been praised for driving new business in the smartphone market with customers meeting manufacturers, often for the first time, to exchange product and marketing plans for the coming months. Customer feedback is incredibly positive and we are already working on our next event.’
The Aspire event was Brightstar Tech Data’s fourth since its launch in January last year and the first show of 2012. The next event is expected to take place in July.
Ellerton added: ‘We try to make our event stand out from others by making as much information as possible available to our delegates, supported with presentations from manufacturers on their marketing plans, one to one meetings and networking events. We find manufacturers value the event because they get really good customer contact and the chance to meet new customers. It’s about building market share and brand.’
An evening event, which was attended by 120 guests, offered further networking opportunities. The Diamond Jubilee theme involved a ‘street party’ held at London’s Tower Bridge. The event was attended by a Queen Elizabeth II lookalike, cabaret dancers and comedians Bob Mills and Adam Kay.