Early orders of HTC’s newly launched flagship smartphones, the HTC One X and One S, have met the manufacturer’s ‘high expectations’, HTC’s UK & Ireland chief Phil Roberson told Mobile this week.
Both devices launched in stores on 5 April and are being enthusiastically received by retail staff and luring Apple customers away from the iPhone, Roberson claimed.
He added: ‘We are really pleased. Early indications show sales are meeting our high expectations and the feedback from the frontline, where it really matters, is very, very positive... The phones are attracting a broad mix of customers and we are seeing existing iPhone customers switching across because of what the phones offer. The camera and screen are so much better.’
Roberson (pictured) said demand for both handsets is evenly matched. ‘People are being drawn in by the strong design and then deciding which of the two suits their needs.’
He added that the marketing campaign supporting both devices is generating significant interest. ‘We are seeing great cut-through. The TV ads have created a lot of interest, with a lot of people going online and also following links to how the campaign was made. The number of views on YouTube has increased significantly – it’s turning into a viral campaign.’
Retail staff echoed Roberson’s claims this week. A Three sales assistant in London said: ‘The phone is selling so well we have run out of stock. People can’t get enough of it.’
An O2 sales manager also backed claims that iPhone customers are switching to a HTC One device. He said: ‘People who own iPhones are getting this handset. The screen is a great selling point and it helps that it’s large.’
A Vodafone sales assistant added: ‘This handset is selling well. Based on numbers so far, we will sell plenty more. HTC is clearly back.’