Samsung and Apple increase lead on smartphone rivals

Samsung and Apple increase lead on smartphone rivals

Samsung is leading the global smartphone market in terms of shipments but Apple continues to be the most valuable handset maker, new research has claimed.

According to data from Juniper Research for the first three months of 2012, Apple and Samsung are tightening their grip as the market leaders. The research revealed that almost 60% of the 139 million smartphones shipped worldwide were either Apple (which shipped 35.1m) or Samsung (46.9m) devices. This was an increase on the companies' combined 46% share during the last three months of 2011.

While Samsung outpaced Apple by some 11.8 million shipments, Juniper research analyst Daniel Ashdown said: 'Apple’s revenues from its ‘mobile division’ continues to remain significantly higher than Samsung’s, even when you take into account the latter’s featurephones.' Ashdown said Apple's iPhone sales were worth $22.7bn in the first quarter of this year, compared to the $17bn generated by Samsung's mobile division during a comparable period.

The research said there will still opportunities for RIM, HTC and Nokia in the smartphone market, who have all launched turnaround strategies following poor results. It said: 'With Juniper forecasting that smartphone shipments will nearly double over the next five years – from nearly 600 million in 2012 to 1.1 billion by 2017 – there are still plenty of opportunities for other players to make gains in this market.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


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